Vanderbilt University senior Hunter Skidmore has gone from being a part-time lifeguard to a spray tanning entrepreneur profiting $125 to $275 a week with a steady hand and a machine she bought for $300.
When she learned in August that her job at the Nashville college’s recreation center was over because COVID-19 closed the pool, Skidmore thought of a friend of a friend she’d met a year earlier.
“She had a spray tanning business. I texted her and she told me everything I needed to do,” Skidmore said.
She ordered the Aura Allure Spray Tan Machine, which is available on Amazon.
“The starter pack comes with the machine and trial sizes for 3 totally different options. That price $300,” she mentioned.
Every full-sized bottle of resolution is $50. “Usually I can get about 35 to 40 tans out of a type of bottles,” she added.
So, with a mean of 10 to twenty tans every week at $15 every, she’s making $150 to $300 weekly minus the price of the answer.
“Throughout COVID it’s been particularly good as a result of I feel folks don’t need to go to a public place and wait round with a variety of different folks,” Skidmore mentioned.
Pricing and Publicity
With a full title of Janet Hunter Skidmore, her associates generally name her “Jan” or “Janny,” as a nickname. Once they have been serving to her consider a reputation for the enterprise somebody got here up with Jannie Tans.
She began an Instagram account, @Jannietantans, to put up pictures of tanned shoppers and requested them to tag her of their pictures to unfold the phrase about her $15 tans. Some shoppers direct message her on Instagram to e book appointments, whereas others textual content.
Many college students reside in Wesley Place flats close to Vanderbilt, so Skidmore created Wesley Wednesdays. It’s her lightest day of courses, so she will spend a number of hours at a good friend’s residence tanning one shopper after one other. On different days, she books most appointments after 8 p.m. when courses are over.
Whereas many individuals consider spray tans as one thing for formal events with bared shoulders reminiscent of a promenade or marriage ceremony, a variety of faculty college students need a splash of shade regularly, particularly in colder climates. Realizing this, Skidmore priced her tans to convey repeat enterprise.
“I used to be going to cost $20, if I needed to come to them and $15 in the event that they got here to me. However I ended up doing $15 for everyone,” she mentioned. She has about 40 common clients in addition to others who’re much less frequent.
“I get some folks each week. I get lots of people each different week,” she mentioned. “A tan often lasts every week to most likely 10 days in the event you use moisturizer and don’t exfoliate an excessive amount of.”
Methods of the Tan
There’s a studying curve to spray tanning. (Bear in mind the mistakes Ross Geller made on “Pals” after they requested if he acquired his spray tan on the solar?)
“It positively took a bit of little bit of observe. I watched a variety of YouTube tutorials,” Skidmore mentioned. “My roommates have been sort sufficient to be the primary guinea pigs. However they appeared loads higher than I assumed they have been going to look.”
It takes a gradual hand, observe at how briskly to maneuver the spray and figuring out totally different poses for shoppers to make the colour go on evenly.
“There are 1,000,000 YouTube movies on the market that present you every thing,” Skidmore mentioned.
Listed here are just a few ideas she’s discovered alongside the way in which.
- The spray tan resolution can keep on with polished nails, so convey alongside child wipes to scrub these after the tan.
- Child wipes additionally work to the touch up any drips.
- The machine, and a folding tent to protect the remainder of the room, match simply right into a reusable grocery bag and weigh about 5 kilos.
- Skidmore brings a towel additionally for shoppers to face on as soon as contained in the tent.
“I’ve had individuals who have by no means had a twig tan earlier than they usually have been actually nervous, however they have been proud of it. The answer I exploit seems to be actually pure, not orangey pretend,” she mentioned. “No one has gotten mad at me but.”
Katherine Snow Smith is a contract reporter and editor in St. Petersburg, Fla., and writer of Guidelines for the Southern Rulebreaker: Missteps and Classes Discovered.