CBS All Entry streaming service to relaunch as Paramount+ in early 2021

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ViacomCBS Inc. mentioned it plans to launch an expanded model of its flagship streaming service early subsequent 12 months, leveraging the catalog of applications created by final 12 months’s merger of Viacom and CBS.

Now referred to as CBS All Entry, the service can be rebranded Paramount+, after ViacomCBS’s Paramount film studio. It should relaunch with a slate of authentic exhibits unique to Paramount+, together with “Lioness,” a spy drama from “Yellowstone” creator Taylor Sheridan, and “The Supply,” a scripted sequence in regards to the making of the mafia saga “The Godfather.”

ViacomCBS
VIAC,
+1.34%

  didn’t disclose pricing particulars or specify whether or not it will present adverts to Paramount+ subscribers. CBS All Entry prices $5.99 a month with adverts and $9.99 a month with out.

Paramount+ will compete for streaming subscribers in a bustling market that features Netflix Inc.
NFLX,
+4.14%

  and Amazon.com Inc.
AMZN,
+1.71%

  in addition to newcomers corresponding to Walt Disney Co.’s
DIS,
-0.00%

  Disney+, AT&T Inc.’s
T,
-0.06%

  HBO Max and Comcast Corp.’s
CMCSA,
+2.62%

 Peacock.

Paramount+ can even provide the present library of exhibits, motion pictures and stay TV programming now on CBS All Entry, which incorporates information, Nationwide Soccer League video games and drama sequence corresponding to “The Good Struggle” and a number of installments of the “Star Trek” franchise.

An expanded version of this report appears on WSJ.com.

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